One great feature of the Twenty Ten theme is that is displays the category description at the top of the archive page, for that category. This is great for search engine optimization (SEO), because you can include keywords in the category description that add relevance to your category archive pages. It is also great for your readers, because they can quickly skim the description and see what the articles listed on the page are all about.
This is a huge time saver over the premium theme that I use on my other blog, because it does not support this, forcing me to write a long WordPress function that inserts a description on each category page.
The only thing that I do not like about the archive page is the title that the Twenty Ten theme displays. Since my navigation menu shows the category names, repeating them on the page is of little value to the reader. In addition, the Twenty Ten theme uses an h1 tag for this title, which gives a lot of weight to the words “Category Archives” – words that have nothing to do with my blog.
The first thing that I would like to do is make this title go away. The title is controlled by the .page-title class, so this is an easy modification.
With the title gone, I can turn my attention to the formatting of the category description, itself. I want to make the description standout from the rest of the page text, so I am going to increase the font size and change it to the sans-serif style, which further delineates it from the post text. The category description text is controlled by the .archive-meta class.
font-family: "Helvetica Neue", Arial, Helvetica, "Nimbus Sans L", sans-serif;
The result is a better overall look to the category pages, better SEO and a more intuitive layout for readers. Enhancing your category pages provides a lot of benefits and the changes are not difficult to make.